Effective Marketing Planning is one of the most difficult aspects of business for most entrepreneurs. The numbers are extremely important when we develop our business and strategic plans because they tell us the bottom line, however, it is the Marketing Plan component that generates the revenue. A sound marketing strategy does not come easy. There are difficult questions to answer. Most business make false assumptions about the market and create messages that are ineffective - often junk mail! There is a great deal of competition out there not only in delivering your product or service but also in attempting to get your message through all the noise that people filter out. There are many do's and don'ts when it comes to developing a market position and strategy. As illustrated by the Planning Process time line below, our processes follow a logical progression. If you answer the questions with a high degree of accuracy in the preliminary stages - the money you invest in Action Planning will show a high return.