Understanding customer needs in an objective way and correctly positioning your company against the competition are the key components to developing the right message and an effective action plan.

Important market information is analyzed and an action plan is established in the Marketing Plan. This plan can be formal or informal but creates the roadmap to increased sales and improved market share. Go to Marketing for more information on creating a plan yourself or with the help of  DPG. We also provide many on-line Resources for the do-it-yourself planners.

If your company has a Business to Business market, you likely have sales people.  DPG can provide sales training, development plans and measuring systems to turn your sales force into a fine tuned revenue machine. Of course, GoldMine^® provides the tools for the front line sales effort and the measuring tools for management.

The corporate website is fast becoming the single most important part of the marketing action plan.  DPG provides the expertise in all areas of web design and development - a complete one stop shopping provider - to maximize your return on investment. See Internet Services for details.

It costs more to gain a new customer than it does to upsell an existing one. Integrating GoldMine^® with your web front end automates e-mail marketing, customer offers, surveys and provides your customer service and sales personnel with tools, like on-line .pdf brochures, that will keep you ahead of the competition.